Combining consumer research, industry expertise and real-world commercial experience, The Leading Question is a specialist consumer research agency which provides clients with unique insights into winning business models in the increasingly competitive and complex digital media sectors.

In addition to sector-wide annual projects such as the highly regarded Speakerbox Survey, now entering it’s sixth year in expanded format, The Leading Question also carries out bespoke research and consultancy projects for clients including:


  • Mobile networks and handset manufacturers
  • Music labels
  • Film companies
  • Publishers
  • App and games developers
  • Music labels
  • Technology and software companies
  • Multi-category retail
  • Radio, TV and other media groups
  • Digital rights management companies
  • Industry bodies